DUMAN, S.; BUCAK, M. The Effect of The Relationship Between Streamer and Viewer on the Viewer’s Buying Behavior. International Journal of Contemporary Economics and Administrative Sciences, [S. l.], v. 16, n. 1, p. 1181–1205, 2026. DOI: 10.5281/zenodo.20800559. Disponível em: https://www.ijceas.com/ijceas/article/view/942. Acesso em: 30 jun. 2026.