SAYDAN, R. Endorser Credibility as a Driver of Consumer Attitudes and Purchase Intentions: An S-O-R Framework. International Journal of Contemporary Economics and Administrative Sciences, [S. l.], v. 16, n. 1, p. 1562–1582, 2026. DOI: 10.5281/zenodo.21002613. Disponível em: https://www.ijceas.com/ijceas/article/view/1075. Acesso em: 30 jun. 2026.