ÇOPUROĞLU, F. The Impact of Perceived Brand Mass Prestige on Brand Advocacy: The Sequential Mediating Roles of Brand Perception and Brand Happiness. International Journal of Contemporary Economics and Administrative Sciences, [S. l.], v. 16, n. 1, p. 974–989, 2026. DOI: 10.5281/zenodo.20800537. Disponível em: https://www.ijceas.com/ijceas/article/view/1041. Acesso em: 30 jun. 2026.