The Effect of Locavorism on Behavior Intention in The Scope of Goal-Directed Behavior Theory: Alaçati Herb Festival Case of Study
##plugins.pubIds.doi.readerDisplayName##:
https://doi.org/10.5281/zenodo.8332926Sažetak
This study aims to determine the effect of locavorism on behaviour intention in the context of Goal-Oriented Behaviour Theory. The research population consists of tourists participating in the Alaçatı Herb Festival in İzmir province, and the survey technique was used to obtain the data by purposive sampling. The questionnaires were collected face-to-face between 24-28 March 2022, and 445 questionnaires were subjected to analysis. In the research, SmartPLS statistical software was used to test the hypotheses for the Goal-Oriented Behaviour Model, and locavorism scales and the structural equation model were used to analyse the data. In this context, according to the tourists participating in the research, it was determined that only negative anticipated emotions among the variables in the Goal-Oriented Behaviour Model did not affect desire, and all other variables affected the model. In addition, it was determined that lionisation and opposition from the dimensions of the locavorism variable affected behaviour, but communalization did not have an effect. Suggestions were developed in line with the results of the study.
##submission.downloads##
Objavljeno
##submission.howToCite##
Broj časopisa
Rubrika
##submission.license##
##submission.copyrightStatement##
##submission.license.cc.by4.footer##The Author(s) must make formal transfer of copyright for each article prior to publication in the International Journal of Contemporary Economics and Administrative Sciences. Such transfer enables the Journal to defend itself against plagiarism and other forms of copyright infringement. Your cooperation is appreciated. You agree that copyright of your article to be published in the International Journal of Contemporary Economics and Administrative Sciences is hereby transferred, throughout the World and for the full term and all extensions and renewals thereof, to International Journal of Contemporary Economics and Administrative Sciences.
The Author(s) reserve(s): (a) the trademark rights and patent rights, if any, and (b) the right to use all or part of the information contained in this article in future, non-commercial works of the Author's own, or, if the article is a "work-for-hire" and made within the scope of the Author's employment, the employer may use all or part of the information contained in this article for intra-company use, provided the usual acknowledgements are given regarding copyright notice and reference to the original publication.
The Author(s) warrant(s) that the article is Author's original work, and has not been published before. If excerpts from copyrighted works are included, the Author will obtain written permission from the copyright owners and shall credit the sources in the article. The author also warrants that the article contains no libelous or unlawful statements, and does not infringe on the rights of others. If the article was prepared jointly with other Author(s), the Author agrees to inform the co-Author(s) of the terms of the copyright transfer and to sign on their behalf; or in the case of a "work-for-hire" the employer or an authorized representative of the employer.
The journal is registered with the ISSN : 1925-4423.
IJCEAS is licensed under a Creative Commons Attribution 4.0 International License.
This license lets others distribute, remix, tweak, and build upon your work, even commercially, as long as they credit you for the original creation. This is the most accommodating of licenses offered. Recommended for maximum dissemination and use of licensed materials.
