The Relationships Between Corporate Social Responsibility, Customer Intimacy and Customer Citizenship Behavior in the Restaurant Industry
DOI:
https://doi.org/10.5281/zenodo.7513012Abstract
Corporate social responsibility (CSR) has recently become a popular field of study in terms of customer-centric outcomes for contemporary researchers. The development of CSR activities is considered as a strategic tool for improving customer intimacy (CI) and customer citizenship behavior (CCB) in the restaurant sector. The structure that will be formed as a result of the reflection of CSR activities on customer behaviors is valuable for both the restaurant and the customers. From the this viewpoint, analyzing the relationships between the CSR, CI and CCB in İzmir province is the purpose of this study. This study obtained its empirical evidence from 408 restaurant customers in İzmir province and applied a simple linear regression analysis and the SPSS Process Macro plugin (Model 4) was performed to test the research hypotheses. The findings reveal that CSR significantly contributes to CI and CCB. CI interacts significantly and positively with CCB. The study also extends the CSR and CCB literature through a novel mediation mechanism of CI.
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2023 International Journal of Contemporary Economics and Administrative Sciences
This work is licensed under a Creative Commons Attribution 4.0 International License.
The Author(s) must make formal transfer of copyright for each article prior to publication in the International Journal of Contemporary Economics and Administrative Sciences. Such transfer enables the Journal to defend itself against plagiarism and other forms of copyright infringement. Your cooperation is appreciated. You agree that copyright of your article to be published in the International Journal of Contemporary Economics and Administrative Sciences is hereby transferred, throughout the World and for the full term and all extensions and renewals thereof, to International Journal of Contemporary Economics and Administrative Sciences.
The Author(s) reserve(s): (a) the trademark rights and patent rights, if any, and (b) the right to use all or part of the information contained in this article in future, non-commercial works of the Author's own, or, if the article is a "work-for-hire" and made within the scope of the Author's employment, the employer may use all or part of the information contained in this article for intra-company use, provided the usual acknowledgements are given regarding copyright notice and reference to the original publication.
The Author(s) warrant(s) that the article is Author's original work, and has not been published before. If excerpts from copyrighted works are included, the Author will obtain written permission from the copyright owners and shall credit the sources in the article. The author also warrants that the article contains no libelous or unlawful statements, and does not infringe on the rights of others. If the article was prepared jointly with other Author(s), the Author agrees to inform the co-Author(s) of the terms of the copyright transfer and to sign on their behalf; or in the case of a "work-for-hire" the employer or an authorized representative of the employer.
The journal is registered with the ISSN : 1925-4423.
IJCEAS is licensed under a Creative Commons Attribution 4.0 International License.
This license lets others distribute, remix, tweak, and build upon your work, even commercially, as long as they credit you for the original creation. This is the most accommodating of licenses offered. Recommended for maximum dissemination and use of licensed materials.
