Key Determinants of Channel Switching Intention During the Covid-19 Pandemic: Evidence from an Emerging Market
The COVID-19 pandemic has become a global problem with its rapid spread to almost the whole world, impacting many areas, especially health. Therefore, the negative climate created by this pandemic is likely to affect consumers’ purchasing behavior. Therefore, this study aims to examine the relationships between perceived offline shopping risk, trust in offline stores, and perceived threat in relation to how this affects consumers’ channel switching intentions. For this purpose, data were obtained from 422 online survey participants and analyzed using structural equation modeling. The results show that trust in offline stores has a negative relationship with perceived offline shopping risk, and that perceived risk of offline shopping and perceived threat have a significant positive relationship with consumers’ channel switching intentions. These findings contribute to the development of understanding in relation to channel switching intentions in the retail sector. In addition, these findings provide retail managers and practitioners with practical insight into perceived risk, trust, perceived threat, and channel switching intentions during the COVID-19 pandemic.
How to Cite
The Author(s) must make formal transfer of copyright for each article prior to publication in the International Journal of Contemporary Economics and Administrative Sciences. Such transfer enables the Journal to defend itself against plagiarism and other forms of copyright infringement. Your cooperation is appreciated. You agree that copyright of your article to be published in the International Journal of Contemporary Economics and Administrative Sciences is hereby transferred, throughout the World and for the full term and all extensions and renewals thereof, to International Journal of Contemporary Economics and Administrative Sciences.
The Author(s) reserve(s): (a) the trademark rights and patent rights, if any, and (b) the right to use all or part of the information contained in this article in future, non-commercial works of the Author's own, or, if the article is a "work-for-hire" and made within the scope of the Author's employment, the employer may use all or part of the information contained in this article for intra-company use, provided the usual acknowledgements are given regarding copyright notice and reference to the original publication.
The Author(s) warrant(s) that the article is Author's original work, and has not been published before. If excerpts from copyrighted works are included, the Author will obtain written permission from the copyright owners and shall credit the sources in the article. The author also warrants that the article contains no libelous or unlawful statements, and does not infringe on the rights of others. If the article was prepared jointly with other Author(s), the Author agrees to inform the co-Author(s) of the terms of the copyright transfer and to sign on their behalf; or in the case of a "work-for-hire" the employer or an authorized representative of the employer.
The journal is registered with the ISSN : 1925-4423.
IJCEAS is licensed under a Creative Commons Attribution 4.0 International License.
This license lets others distribute, remix, tweak, and build upon your work, even commercially, as long as they credit you for the original creation. This is the most accommodating of licenses offered. Recommended for maximum dissemination and use of licensed materials.