Does the Consumer Want to Be Greened? The Place of Green Packaging Applications with Green Supply Chain Function in Consumer Perception

  • Adem Tüzemen
  • Özgür Kuru
Keywords: Green Supply Chain, Green Packaging, Green Consumer, Consumer Behavior

Abstract

The aim of this research is to measure the effects of the packages that are presented as a result of the green packaging applications in food products and to the consumers, taking into consideration the environmental, health, quality, reusability and recycling benefits of consumers. For this purpose, a face to face questionnaire was applied to 371 consumers in Giresun province and the data obtained by using SPSS software, frequency analysis, descriptive factor analysis, independent two sample t-test and one-way analysis of variance were applied. Research results show that consumers at the lowest level of education and income group are more concerned with what the product is more about than packaging and they are more price-oriented than packaging. It has been determined that consumers with higher education and income levels have more meaning to packaging and have more environmental sensitivities. In the research, two groups of groups emerged at the point of packaging. Those who define their jobs as unemployed, housewives, retired and without a regular job, and those who define their profession as workers, civil servants, private sector employees and teachers. It was determined that the first group treated the environment and packaging properties by acting as price-benefit oriented, while the second group decided on the opposite direction and shaped the purchasing behaviors.

References

Akpınar M. G., Gül M., Atalay Oral M., Akay A. Ş., Gülcan S., The Journal of Dumlupınar University Social Sciences, Issue: 44, April 2015

Alagöz S.B. ve Ekici N., Ambalaja İlişkin Tutum Ve Davranışlar: Karaman İli Araştırması, The Journal of Karamanoğlu Mehmetbey University Faculty of Economics and Administrative Sciences, 2009, Volume: 17, P. 84-94

Bulut, Z.A., Kökalan Çımrın, F., and Doğan, O. Gender, Generation, and Sustainable Consumption: Exploring the Behaviour of Consumers From Izmir, Turkey, International Journal of Consumer Studies, Vol: 41, 2017, 597-604.

Büyüközkan G. and Vardaloğlu Z., Yeşil Tedarik Zinciri Yönetimi, Journal of Logistic, 2008, Volume: 8, P. 66-73

Deliya M.M. and Parmar B.J., Role Of Packaging On Consumer Buying Behavior–Patan District, Global Journal Of Management And Business Research, Volume: 12, Issue: 10

Ergülen A. and Büyükkeklik A., Çevre Yönetiminde Yeni Bir Yaklaşım Yeşil Tedarik Zinciri Yönetimi, The Journal of Selçuk University Vocational School of Social Sciences, 2008, Volume: 10, Issue: 1-2, P.33-34

Gürler, İ., Topoyan, M., and Güler, M. E. 2011. İki Düzeyli Bir Tedarik Sisteminde Satın Alma Ve Dağıtım Kanalı Stratejilerinin Seçimi. Atatürk Üniversitesi İktisadi ve İdari Bilimler Dergisi, 25.

Güzel D. and Demirdöğen O., Tedarik Zinciri Bütünleşmesi, Yeşil Tedarik Zinciri Uygulamaları Ve İşletme Performansı Arasındaki İlişki Üzerine Bir Araştırma, The Journal of Karabük University Instıtute of Social Sciences, 2016, Volume 6, Issue 2

Hıll A. V., The Encyclopaedia Of Operations Management, Poms, 2003. www.Poms.Org

Paksoy T., Tedarik Zinciri Yönetiminde Dağıtım Ağlarının Tasarımı Ve Optimizasyonu: Malzeme İhtiyaç Kısıtı Altında Stratejik Bir Üretim-Dağıtım Modeli, The Journal of Selçuk University Instıtute of Social Sciences, 2005, Issue: 14, P.436

Lewis N. K., Palmer A., Dermody J., Urbye A., Consumers’ Evaluations Of Ecological Packaging, Rational And Emotional Approaches, 204, Journal Of Environmental Psychology 37 (2014) 94e105

Mitra S. and Data P. P., Adoption Of Green Supply Chain Management Practices And Their İmpact On Performance: An Exploratory Study Of Indian Manufacturing Firms, International Journal Of Production Research, 2014 Vol. 52, No. 7, 2085–2107

Ogba I-E. and Johnson R., How Packaging Affects The Product Preferences Of Children And The Buyer Behaviour Of Their Parents İn The Food İndustry, 2010, Young Consumers, Volume: 11 Issue: 1, Pp.77-89

Özgül, E. Determinants of Simplicity Behavior: Effects on Sustainable Consumption and Life Satisfaction, International Journal of Contemporary Economics and Administrative Sciences, Vol: 7, Issue: 3-4, 2017, 42-79.

Shafıque M. N., Asghar M.S., Rahman H. The Impact Of Green Supply Chain Management Practices On Performance: Moderating Role Of Institutional Pressure With Mediating Effect Of Green Innovation,

Business, Management And Education, 2017, 15(1): 91–108

Srivastava S.K., Green Supply-Chain Management: A State-Ofthe-Art Literature Review, International Journal Of Management Reviews, 2007, Issue: 9, P.54

Türk M. and Bekiş T., İşletmelerde Rekabetçi Üstünlük Elde Etmede Önleyici (Proaktif) Çevre Yönetimi Yaklaşımı, The Journal of Çukurova University Faculty of Economics and Administrative Sciences, June 2011,

Volume: 15, Issue: 1, P.70

Yücel M. and Ekmekçiler Ü.S., Çevre Dostu Ürün Kavramına Bütünsel Yaklaşım; Temiz Üretim Sistemi, Eko-Etiket, Yeşil Pazarlama The Journal of Electronic Social Sciences, Autumn- 2008, Volume: 7, Issue: 26, P.330

www.Tuik.Gov.Tr%2filgostergeleri%2filler%2fgıresun.Pdf&Usg=Aovvaw2vnesy9yedp1on5g3xypqu (Date accesses: 02.01.2018)

Published
2018-12-31
How to Cite
Tüzemen, A., & Kuru, Özgür. (2018). Does the Consumer Want to Be Greened? The Place of Green Packaging Applications with Green Supply Chain Function in Consumer Perception. International Journal of Contemporary Economics and Administrative Sciences, 8(2), 200-216. Retrieved from http://www.ijceas.com/index.php/ijceas/article/view/260
Section
Articles